our work

An immersive six-night experience for Airstream owners across three months near Yellowstone National Park to drive retention and differentiation.

A seven day, owners-only event for Leopard Catamarans in the Bahamas to foster differentiation, community and retention. 

A global showcase for THOR Industries to highlight its latest advancements in manufacturing and product innovation.

Led the development and launch of THOR’S connected vehicle platform for North America’s largest RV manufacturer, aligning cross-functional teams to enhance customer experience and drive product innovation.

Collaborated with THOR and Notre Dame’s Industry Labs to develop charging infrastructure analysis tools for rural eRV viability, leading to a go-to-market shift toward rental and a transition from BEV to HEV product design.

Nomadics partnered with THOR Industries and Notre Dame to design and run an 18-month pilot with 1,000 participants, ultimately demonstrating increased usage, lower churn, and higher lifetime value when the vehicle location is known.

Partnered with THOR and Airstream to turn aerodynamic testing and CFD simulation results into actionable design guides, leading to product improvements that lowered total cost of ownership for customers.

Partnered with Airstream to develop Airstream Salute, a retail program offering purchase incentives to first responders and military members. The program is now in its fifth year and consistently praised by customers.

Launched Airstream’s eStream—the first electric towable RV concept in North America, positioning the brand as a leader by  generating media coverage  and interest for consumers.

Developed the Pathmakers brand video and communications strategy to celebrate Airstream’s 90th anniversary, positioning the brand as a catalyst for adventure, connection and a life well-lived.

Created an immersive content series for Airstream titled Portable Parks during the pandemic to bring the beauty and healing power of the outdoors to people at home.

Created a third-party recognition  strategy for the THOR + Harbinger hybrid EV motorhome platform, leading to acknowledgement in Fast Company’s 2025 World Changing Ideas Awards.

Developed and managed a third-party award strategy for Airstream to elevate visibility and position the brand as a leader in design and innovation, resulting in three Red Dot Awards over three years.

Harnessed the passion of the Leopard Catamaran owner community to drive authentic, word-of-mouth marketing–accelerating purchase timelines by 22% and positioning the brand as a premium leader in a crowded catamaran market.

Developed a structured ambassador program for Airstream, engaging loyal owners as spokespeople, featured content voices, and key players in the brand’s reputation strategy program.

To harness its engaged customer base, Airstream partnered with Nomadics to develop and lead the Airstream Customer Council, generating 50+ business-driving ideas and increasing positive public sentiment.

Partnered with THOR Industries and Airstream to create an insights program that integrated customer input into product development through research, beta testing, and creation of real-time feedback loops.

Created a structured approach for Airstream to authentically engage in online owner discussion groups, helping prevent public escalations and share feedback across sales, service, and product teams.

Developed and managed a multiyear, organic partnership with Airstream and Jimmy Fallon, resulting in product integration on The Tonight Show for 1.2M viewers.

Partnered with Porsche Design Group to develop and launch a future- forward, garageable Airstream concept, leading strategy, communications, and commercial negotiations.

Led partnership with SpaceX to integrate Starlink into recreational vehicles, unlocking over $3M in revenue and solving a major connectivity pain point for THOR’s North American brands.

Partnered with National Forest Foundation to launch a carbon offset program for Airstream’s environmental impact, resulting in 300K+ trees planted.

Led a multi-faceted partnership with Airstream and REI to co-develop and commercially produce the REI® Basecamp® travel trailer and leveraged each brand’s community to drive complimentary outdoor engagement.